Hollywood Movies

The Ashton Kutcher-Natalie Portman romantic comedy opened to a solid $20.3 million, according to studio estimates, making it the most popular film in the country on a slow moviegoing weekend.

It was a good start given that the R-rated movie cost distributor Paramount Pictures and its partner Spyglass

As expected, given its stars and subject matter -- the picture is about about a young couple attempting to have a physical relationship without an emotional one -- the audience was overwhelmingly female. Responses were mixed by age, as those younger than 25 gave the movie an A-, and those over 25 gave it a B, according to market-research firm

CinemaScore.

Last weekend's two new movies both saw typical drops, indicating that word-of-mouth is neither good enough to make the surprise hits nor bad enough to make them sink quickly. Receipts for the Seth Rogen action-comedy "The Green Hornet" declined 46% to $18.1 million, bringing its box-office total to a pretty good $63.4 million. The Kevin James-Vince Vaughn adult comedy "The Dilemma" dropped 45% to $9.7 million for a soft but not terrible $33.4-million total.

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Source: http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/01/box-office-no-strings-attached-gets-some-love-in-theaters.html